Walulu Trade and Investment Advisory Associates- Africa (WATRA) is Africa’s leading trade and investment promotion advisory agency,
Our team has extensive experience conducting business in Africa with a proven track record of operating successful companies, professional services and marketing and sales organizations.
  • Investment for sustainable development
  • Dynamic policymaking
  • Balanced rights and obligations
  • Openness to investment
  • Investment protection and treatment
  • Investment promotion and facilitation
  • Corporate governance and responsibility
  • International cooperation
  • Our Services

    WATRA offers customized market entry models and advisory services to help your organization access African markets.

    WATRA works directly with private sector firms, governments, and industry associations to support their international expansion strategies. This involves helping them prepare for market, identifying suitable target markets, funding and market entry support via direct export, trade shows, distribution, acquisition or direct investment – and implementation support.

    We have a dedicated consulting team with backgrounds in strategy, operations, risk management, business development, sales, finance, marketing, research, and trade mission/B2B management. We have sector expertise in multiple industries and our networks are global, so we can offer clients direct support in overseas markets.  We also partner with other professional services firms to support PR, media relations, legal, and finance, tax, HR, and real estate requirements

    Our Services

    • Market Research and Intelligence
    • Partner Searches
    • Export Sales and Marketing Training
    • Proactive Targeting and Lead Generation
    • Export Programme Delivery
    • Export Market Strategy Consultancy
    • Sales Development Visits
    • Trade Mission Delivery
    • Translation and accompaniment


     If you need to speak to us about a general query fill in the form below and we will call you back within the same working day.