The WATRA Team

WATRA’s International Trade Finance Team is based primarily in Kenya, with Trade Specialists on-site in various international markets, supporting our clients throughout the world. Our Trade Specialists collectively represent an impressive roster of subject matter experts with hands-on experiences and global perspectives. Many of our specialists have traveled the globe to develop key relationships, pursue innovative and complex deals, and to advise clients in matters of international trade and trade finance. Talk to one of our Trade Specialists to identify your needs and structure the best solutions for your business.

Why we are different

We look at a client’s entire business – not just strategy– to unearth opportunities for growth. Which puts us at the table when big debates are happening and big decisions are made.  WATRA is able to provide clients with tailored advice wherever in the world they undertake their business. With acumen and experience across a diverse set of disciplines, WATRA’s leadership team provides the compass to navigate challenges. Our partners, consultants and clients know we care, not because we say we do but because we work together and collaborate on the best outcomes for the future.

We bring together deep knowledge of global markets and high-level contacts in business, government, and international organizations, hands-on industry experience, solid business and strategy analysis, and a sophisticated understanding of how political, geopolitical, economic, and technological considerations shape market outcomes.

In this constantly evolving global business environment, organizations need partners capable of helping them move beyond incremental improvement with strategies, roadmaps and action plans that deliver true change and leaps in growth.

How can we help?

The WATRA Group offers the expertise, network and bespoke service to manage events that produce results. We proactively bring people, ideas and money together in one location, help your attendees connect in high-quality face-to-face meetings, let your attendees promote their product, project or company to their intended audience. Your attendees will remember the extraordinarily profitable B2B matchmaking!