WATRA Services

WATRA Africa:

  • Attracts, welcomes, promotes, supports and retains investment in Africa
  • Promotes Africa internationally as an attractive investment destination through marketing, events, and strategic outreach
  • Provides investors service
  • Informs investors of Africa’s institutional, tax, legal, and financial framework
  • Supports investors in accessing funds
  • Partners with relevant organizations, domestic and international, to promote Africa as an investment destination
  • Promotes the export of Africa products and services internationally through marketing, events, and trade centers
  • Supports Africa producers and service providers with guidance, assistance, information and resources to better reach international markets
  • Connects Africa exporters and entrepreneurs with potential partners around the world
  • Organizes the presence of Africa companies at conferences, fora, exhibitions and trade shows in global markets
  • Hosts foreign delegations and visitors to Africa
  • Briefs foreign buyers on the  market and Africa’s export potential
  • Partners with relevant organizations, domestic and international, to promote Africa’s export market

Our clients are typically SMEs, mid-market firms, trade associations, business councils, and trade and development agencies.

 Intellectual Property.

WATRA leverages a proprietary framework for implementing a successful international market entry strategy built around 5 phases and 8 key strategic considerations. This coordinated approach helps assess the issues, which businesses may face when looking to expand operations.

Hands On.

At WATRA, we operate in a global entrepreneurial environment. Our competitive edge lies in our practical experience-based approach towards global expansion service. WATRA has a direct, personal approach and a hands-on mentality.

Talk to a WATRA Expert.

Are you planning to set up business abroad? Or just gathering information about how and where you might start? We would be happy to hear about your plans and discuss how WATRA can help.

We can help you realize your business vision—whether you’re planning to move into new markets or are already doing business internationally.

International Trade.

WATRA can help you examine long-term loans, export credit, working capital and trade finance. We have direct experience with commercial and investment banks, development banks, multilateral financial institutions, investment funds, and export and investment insurance agencies. Our team of specialists regularly analyzes finance trends to ensure that we are at the forefront of trade finance.

At WATRA, our International Trade Finance Group offers expert advice to mitigate risk and enhance revenue opportunities when conducting international trade. We understand credit and payment risks and can help formulate a tailored trade solution to improve your competitiveness in the global markets.

In addition, WATRA provides innovative financing solutions to assist exporters with transactional risk mitigation, giving them a competitive edge. We work with export credit agencies to help you reduce risk.

Our trade finance advisory services include:

maarket reserach
Help with specific export issues such as gathering data on market trends and statistics, identifying market barriers and regulations, assessing market potential or gathering information and advice on the suitability of a product or service. We do this by accessing databases, information resources and local networks to gather primary and secondary information or feedback for you.
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Individual meeting schedules and introduction to local organizations for clients (detailed company profiles and meeting itineraries delivered in advance of market visit).
WATRA helps clients find interpreters, translation services, local transportation, security, support personnel, accommodation, and space rental.
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Group events and activities: WATRA organizes and participates in introductory briefings, country/market/sectoral seminars, B2B matchmaking events, business luncheons/dinners, networking receptions).
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Help with identifying local contacts in international markets that can import, distribute or support your product or service locally. This is fully customized to each client, with extensive information exchange and screening – for example, identifying potential acquisition targets, joint venture partners, contract manufacturers, representatives, dealers, and agents. We do this by researching key market players, competitors and other contacts to identify the industry structure and in consultation with you, approach those that best meet your criteria to introduce your products or services to.
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Once potential partners or customers are identified, with sufficient notice, WATRA can set up a visit program to help you maximize your time in-market. We do this by approaching those contacts you specify and setting up appointments for you to meet and present your business capabilities. In some markets, WATRA consultants may be available to join your meetings and provide language support.
After a market visit or an introduction via a trade or education opportunity, you may ask WATRA to follow-up with the local contacts to gather their assessment on your products or services and/or potential fit for you to do business with their organization. Through this follow-up, we can advise you on the real potential with these customers and help you determine next steps.
Support services for government licensing and approvals including strategy development and implementation for fast-track approvals
This services is for companies seeking to better understand and operate in compliance with local statute while minimizing regulatory burden.


• Specialized in B2B export sales development
• Broad sectoral knowledge
• Over10 years of experience in B2B Matchmaking
• Locals operating in their domestic markets
• Local language skills, networks & local knowledge
• Multilingual approach
• Effective and pragmatic export development
• Diplomatic sales advocacy
• Flexible and committed
• Sales development successes